Home Insights Building a new commercial operation for launch into Europe

Building a new commercial operation for launch into Europe

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The Context 

Our client was committed to bringing their innovative cardiovascular product portfolio to the European market at speed – but lacked an operational footprint in the region. ​​ 

 

The Challenge 

To launch into Europe, the client needed a robust, agile team and infrastructure equipped to meet current and future needs in order to better engage with the healthcare community. 

 

Our Solution​​ 

To target specialists and primary care, Inizio Engage built a commercial operation including:  

  • Medical Science Liaisons (MSLs) 
  • Key account managers 
  • Sales representatives 
  • Omnichannel representatives 
  • Contact center support services 

We also supported our client with the direct recruitment of senior leadership roles and employees, ranging from in-country General Managers to above-country commercial, market access and marketing roles.  

 

The Results 

Leveraging the expertise, speed and scale a trusted partner can provide to achieve commercial strategies 

21 filled contract sales (CSO) and direct to headcount (DTH) positions in Sweden, Norway, Denmark and Finland for an initial period of three years.