Building a new commercial operation for launch into Europe
The Context
Our client was committed to bringing their innovative cardiovascular product portfolio to the European market at speed – but lacked an operational footprint in the region.
The Challenge
To launch into Europe, the client needed a robust, agile team and infrastructure equipped to meet current and future needs in order to better engage with the healthcare community.
Our Solution
To target specialists and primary care, Inizio Engage built a commercial operation including:
- Medical Science Liaisons (MSLs)
- Key account managers
- Sales representatives
- Omnichannel representatives
- Contact center support services
We also supported our client with the direct recruitment of senior leadership roles and employees, ranging from in-country General Managers to above-country commercial, market access and marketing roles.
The Results
Leveraging the expertise, speed and scale a trusted partner can provide to achieve commercial strategies
21 filled contract sales (CSO) and direct to headcount (DTH) positions in Sweden, Norway, Denmark and Finland for an initial period of three years.
